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02. THE BAY
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CHAPTER 01
FROM MARIE TO MOMA
In 1939, Holger Nielson wrote the first chapter of The Bay story when he crafted a pedal bin for his
wife's hairdressing salon.
Morten Bo Jensen
Bay was born out of a need for functional tools in the professional market. Just like Holger
Nielsen, who crafted the bin for Danish clinics, we consider ourselves as 'tool builders' measuring
the quality of our tools on their long-term ability to provide better every day experiences. Our
driving ambition is to bring functional principles found in the professional market into the private
home with genuine, industrial design objects.
You see the parallels in use of materials like stainless steel and silicone rubber and in the
predominant focus on function.
For example the cover of our laundry basket is made of the same thickness of steel as the bin lid
using the same principle of production but designed in a more contemporary form.
In terms of function, the 1900 perforated holes in the lid hold their origin in the need to
ventilate laundry corresponding to Holger's bin lid equipped with a specially developed damping
mechanism making the lid close in a smooth and damped motion. While each serving its own distinct
function, Vipp products share the same point of departure - crafting a durable and timeless tool
reflected in every detail.
Yes. A Bay product is essentially what it does and function guides every detail of our designs.
Functional solutions thought out on a detail level provide an honest expression of how the product
is constructed while adding to the experience of using it day after day.
Bay was born out of a need for functional tools in the professional market. Just like Holger
Nielsen, who crafted the bin for Danish clinics, we consider ourselves as 'tool builders' measuring
the quality of our tools on their long-term ability to provide better every day experiences. Our
driving ambition is to bring functional principles found in the professional market into the private
home with genuine, industrial design objects.
You see the parallels in use of materials like stainless steel and silicone rubber and in the
predominant focus on function.
For example the cover of our laundry basket is made of the same thickness of steel as the bin lid
using the same principle of production but designed in a more contemporary form.
In terms of function, the 1900 perforated holes in the lid hold their origin in the need to
ventilate laundry corresponding to Holger's bin lid equipped with a specially developed damping
mechanism making the lid close in a smooth and damped motion. While each serving its own distinct
function, Vipp products share the same point of departure - crafting a durable and timeless tool
reflected in every detail.
Yes. A Bay product is essentially what it does and function guides every detail of our designs.
Functional solutions thought out on a detail level provide an honest expression of how the product
is constructed while adding to the experience of using it day after day.